“It’s really hard to see a future where Amazon loses power, but that could have been said about each and every one of the great companies of the past. Right now Peloton is “just” a company that sells bicycles and treadmills, but in 1997, Amazon was “just” a company that sold books online. Maybe it truly is different this time, but history suggests this isn’t something worth betting the farm on.
The rise and the fall is the business equivalent of the circle of life. The old and stodgy are replaced by the young and hungry. This is not merely a feature of the most dynamic wealth-creating machine ever, it’s the engine that drives it.”