Crises are the best time to introduce big changes

“Major disruptions usher in new paradigms, in part to handle problems we never had before (e.g. an entire nation trying to work from home), in part because they break up the status quo such that inertial resistance to the new, the stuff that governs the Technology Adoption Life Cycle, is materially weakened. Ironically, that means coming back from a crisis is actually the best time to introduce wholesale changes. If you do not take advantage of this opportunity, if you simply restart the old engine, not only will you miss the window, you will marginalize your company’s future. The new paradigm will spread, faster than you expected, and by the time you realize you have to catch up, it likely will be too late.”

via the great Geofferey Moore


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