Rules in the Textbooks, Guidelines in the Trenches

“Jeff Bezos recently explained why he listens to individual Amazon customers in addition to broad data: ‘The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right. There’s something wrong with the way you are measuring it.'”

Via Collaborative Fund https://www.collaborativefund.com/blog/rules-in-the-textbooks-guidelines-in-the-trenches/