Why Amazon still works as a startup

Amazon is not afraid to try things it’s not supposed to do:

“Amazon, of course, is the Sears Roebuck of our time, but it’s more than that. Amazon is systematically going through every branch of the idea tree around what retail is, and doing it without any pride. It’s trying everything that anyone has ever tried before, and anything else that it can think of that might make sense, as well. There is no-one saying “that’s a good idea, but we’re a website so we wouldn’t do that.”

BW-Amazon-Go-Store

https://www.ben-evans.com/benedictevans/2019/7/26/amazon-as-experiment

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