The In Real Life channel: Offline to online, Online to offline

This is so true for both digital startups and ‘traditional’ businesses:

“The IRL (In Real Life) channel is real. It helps you with acquisition, retention, and more. It’s starting to go both ways – from online to offline, which has been a force in retail for the past few years – but also offline to online, where IRL products remind you to interact with their digital sides.”

o2o

https://andrewchen.co/irl-channel/

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