Amazon’s job is “to get you the thing,” not “to be a website”, so if it takes physical stores, machine learning, drones or even teleportation, they will do it.
“The clearest place to see this is in Amazon’s moves into physical retail. This is the opposite of pride or “principle.” Amazon’s job is “to get you the thing,” not “to be a website,” so what are the best ways to do it? What else might work? The project to make a convenience store with no human checkout process is an obvious experiment, now that machine learning and computer vision offer a route to make it work.”